The Exemplary Leadership of José AuriemoNeto

JHSF Participações is Brazil’s leading construction company that is deeply involved in the development of shopping malls, hotels, airports and other real estate developments. The company was founded some 45 years ago and has being growing stronger and stronger since its inception. Formerly known as JHS, the company which was founded by two brothers and partners split. Brother Fabio Auriemo took the company that was involved in real estate developments. Today, the company boasts of having developed the largest shopping complex in Brazil, CidadeJardim.

Leadership

JHSF Participações is headed by Jose AuriemoNeto, the eldest son of Fabio Auriemo. He came to work for the company in the year 1993, as a fresh graduate of the Fundação Armando ÁlvaresPenteado University. Being gifted in the business field, he was soon earning the trust of senior executives of the company. He proved himself to be the next leader of the company when he developed Parkbem.

The innovative product, Parkbem was very unique. No other company had developed a product that could manage parking lots. Hence, they had a major breakthrough in the service industry. Parkbem was to be a tip on the iceberg of what Jose Auriemo planned to do for his family’s company.

A year after the development ofParkbem, AuriemoNeto came up with the idea of venturing into the malls construction field. He went ahead to get the rights for the company to develop Shopping Santa Cruz. This brough a lot of profits for the company, enabling him to get a promotion in the year 2011. He was allowed to serve as the chairman of the board of directors.

Two years later, another promotion came calling. His hard work was steadily paying off and this time he was promoted to work as the CEO of the company. But, AuriemoNeto did not stop there. He continued to bring new business to the company. And, in the year 2009, he signed Jimmy Choo, Pucci and Hermes as new retail partners. This was followed by a partnership, with Valentio, in the year 2009.

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