Advertising has long been an integral function of businesses and self-employed entrepreneurs around the world. For centuries, advertising never really changed. However, over the past three decades, television, newspaper, and direct mail advertising have gone out of style in favor of advertising geared towards smartphones, social media platforms, and other Internet-based communication vehicles of advertising messages.
Not every entrepreneur in the field of advertising has been able to adapt to such changes like Brazil’s own Alexandre Gama has.
Mr. Gama is widely known as one of the premier advertising executives across the entirety of Brazil, an informal title he’s held for the better half of two decades.
But where did Alexandre Gama start his career?
Like many people who reach lofty levels of success throughout their working lives, Alexandre Gama constructed a solid base for his career by attending the FAAP – the Armando Alvares Penteado Foundation – and earning a degree with a split major between mass communications and commercial advertising.
Hoping to land a killer position at a high-paying, reputable, world-renowned advertising agency, Mr. Alexandre Gama mailed paper applications on fine stationery across Brazil, the rest of South America, the United States, and even agencies in parts of Europe and Asia.
His first big-boy job
Alexandre Gama was hired by Standard Ogilvy & Mather in 1982. The firm – today the famous advertising agency is known as Ogilvy & Mather – was, and still is, located in New York, the United States of America.
As such, especially considering that Standard Ogilvy & Mather’s hiring of Gama was equivalent to a college professor getting hired by Harvard University, Mr. Alexandre Gama willingly – eagerly – traveled to New York City, New York, to secure the position. He worked there for eight years before moving back to Brazil to work for DM9.