Lori Senecal is currently the global CEO of CP+B. She has held this position since 2015. Her main roles as the CEO include management of the coordination of CP+B’s ten international offices, overseeing the company’s growth and expansion as well as ensuring the firm’s continued development.
Before joining CP+B, Lori was employed by KBS as the global chairperson and CEO. Under her stewardship at KBS, she raised the employee population from 250 to 900 individuals worldwide. Because of this, it was named one of the best working places in NYC by Crain’s. Furthermore, it was included in the AdAges’ list of agencies that stand out.
Lori Senecal also worked at McCann Erickson in the position of president of the flagship in New York. Before that, she was the chief innovation officer for another organization called McCann World group. Her tremendous contribution in her various workplaces has earned her various awards in the corporate world. Some of these awards include the AWNY Game Changers Awards as well as a Quantum Leap award for innovation and leadership. Lori was also named among the women to watch by AdAges ‘in 2014.
Under her able leadership, CP+B has transformed into an n inventive, collaborative and aggressive modern global firm which champions the local market, as a result, improving the culture of the agency. All this has fueled the growth of CP+B leading to its recognition by Advertising Age among the innovators of creativity. The company has also obtained other notable awards including Titanium Grand Prix; highest award given for ideas which improve business performance, American Airlines and PayPal and Hershey accounts.
Lori attributes her success to teamwork. She states that she holds meetings occasionally with her leadership team to come up with new initiatives which will improve the firm’s performance. She also states that her leadership style is inclusive. Clients’ views concerning the companies are taken into consideration. These, among other things, play an important role in helping her strategize, come up with new innovative ways and build solutions for current problems facing the company. Generating ideas and developing them into concepts makes it possible to realize a brand and ensure the company stays at the top. You can follow her on Twitter
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