José Henrique Borghi is the CEO and founder of the Ad Agency Mullen Lowe. The company has grown from a Brazilian based unit to a global name merging with other branding global leaders. Mullen Lowe was rebranded to Mullen Lowe Brazil with plans to expand even further. José Henrique Borghi in a recent interview reiterated how he got to where he is and how he ensures that he is productive all through the day. He got his break when Sazon gave him a deal to do an advertising campaign, and it has been all bliss from then. He has managed to work with the other main companies including Fiat and Parmalat. He derives his joy from being able to work in total freedom.
He explains in jest how he did not like having to put on linen pants and a shirt coupled with a throat choking tie. Being able to be his boss in a sports-loving town allows him to wear sports gear and enjoy sports alongside work. This is what has built his capacity to give more both socially, mentally and physically. He always has time for family and states that no one should have an excuse when it comes to being with family. Advertising is all about being versatile and having the mind capacity to come up with ideas while appreciating what your people have. He has grown his company to 300 workers in a competitive field that seems to be getting more recognition even from brands across the world.
His competency and tenacity could be attributed to the fact that he is a sportsman., Advertising is result oriented which is his forte. Other than that, he lives a simple life in San Paolo and spends most of his time in t-shirt and jeans doing what he loves most.