Eduardo Sirotsky Melzer, or less formally and more commonly known as Duda Melzer, has had a long and successful career as a business tycoon made chairman. It had started in the nineteen nineties, in 1998 he had achieved his degree in Business Administration from Pontifical Catholic University of Rio Grande do Sul, and later his MBA from Harvard University. He went on to become the Master Franchiser of the multinational Sweet Sweet Way, moving his way up the ladder after becoming a consultant for Allen and Hamiliton, by becoming a senior financial analyst at Delphi Corporation, but it didn’t stop there for Duda Melzer. He later went on to become a Managing Director of non-traditional media company BoxTop Media, but more notable was his move in to Director General for the RBS Group National Market, where he truly had begun his climb to the top, starting from Director General, he moved to vice president, to senior vice president, eventually into being the CEO and succeeding his uncle Nelson Pacheco Sirotsky in a planned move and succession.
He has become known internationally in the advertising medium and speaks nationally and internationally in such forums. He has taken on numerous awards in his lifetime, such as the 2006 Caboré Prize in the Professional category of Vehicle, Entrepreneur Communication Award of the Year 2013 ARP Communication Week; All the way to Merit in Management in the Private Sector Award in 2015. The company itself is more recently known as one of the top three media and internet companies in the country by value, and has recently made some key changes to its structure and governance.
Overall, through his success in his career and climb up, his still finds time for his biggest hobby, being sports, as well as his wife and three kids.