Desiree Perez is someone that is truly taking the entertainment industry by surprise. She has become a major player when it comes to sports entertainment and music because she is embedded into Roc Nation Sports and the Roc Nation entertainment division that Jay-Z has created for artist development.
Desiree Perez has become this leader that is giving a lot of people something to see when it comes to negotiating contracts. This is what she has become well-known for in the entertainment industry. She helped Rihanna ink a great contract with Samsung, and she has continued to help other artists gain sizable contracts as well.
Desiree Perez has become a powerful person that takes a lot of pride in negotiating her contracts. She knows how to help her artists and the athletes that are under Roc Nation get the best deals. Jay-Z knew that her skills in this department would come in handy, and that is why she has continued to stay inside of the circle of influence that Jay-Z has. He does not hang around a lot of people and ask for advice. He has a small group that he consults with when it comes to making decisions on business ventures and investing in artists.
Desiree Perez is part of this circle of influence that Jay-Z consults. He knows that she is able to help him build a great roster, and it is even more interesting to see that she is someone that knows how to create better deals.
Perez has made it possible for more people to look at what Jay-Z has accomplished with Roc Nation. He started this company to discover talent, but it is Desiree Perez that has been with him all the way to help this company continue to thrive as Jay-Z pursues other business ventures.