Kate Hudson And Fabletics Challenging Amazon For E-Commerce Supremacy

Kate Hudson and Fabletics are taking on Amazon in the e-commerce fashion market and having great success. Since its founding in 2014, Fabletics has raked in over $250 million in revenue. One reason for the company’s success is their use of reverse showrooming. The company lets customers ‘browse’ through their inventory online and either place orders there or make purchases at their growing number of brick and mortar stores. As many as 50% of people shopping in Fabletics’ brick and mortar stores are members and another 25% become members while they are there. All the information on what shopper try on is connected to their online shopping cart. So it doesn’t matter if they buy in-store or online.


Another reason Kate Hudson and Fabletics have been able to give Amazon a run for their money is because of their effective use of online data as a major part of their retail strategy. The company knows the importance of displaying the right content online and in-store to improve the consumer’s brand journey. Fabletics uses online data to stock their stores and identify changes in consumers’ taste’s and trends. The company pays attention to their members stated preferences, real-time sales activity, store heat-mapping data and social media sentiment to improve customer satisfaction.


Fabletics’ focus on accessibility, culture and people has helped it to quickly evolve and overcome its many significant challenges. Its balance among customer experience, customer education and lifestyle has led to a 35% annual growth. Fabletics has quality products, affordable prices, creative teams, great in-house media and an authentic spokesperson. They’ve all played a role in the company’s meteoritic rise. Their effective use of data science has made them one of the most nimble, risk-positive, data-aware companies. Their use of reverse showrooming has led a great return on investment.


One way Fabletics has been able compete with the faceless megalith Amazon is with the attractive, authentic, believable Kate Hudson. Add that to Fabletics’ data-aware activity, versatile, comfortable, stylish clothing and brilliant marketing efforts and Amazon is in for some stiff competition going forward. For Kate Hudson this has been an amazing run. She came in with no business experience and was able to score a touchdown the first time she touched the ball. This doesn’t mean Kate Hudson should focus only on business and give up acting. It’s okay for her to enjoy success with both ‘Almost Famous‘ and Fabletics.

Whitney Wolfe Sets The Pace For Those On The Dating Scene By Getting Married

Whitney Wolfe is the founder and CEO of Bumble, an online dating app with a focus on women.Her career involves enabling people to find their perfect match in life. She recently found hers. She got married in a fairy-tale type of wedding. She tied the knot with Michael Herd, a Texas tech guru with enormous family interests in the oil sector. The wedding took place on the Amalfi coast in Italy.

The groom incidentally went for a catchy Twitter hashtag, #HomeIsWhereTheHerdIs, to bring her home. The picturesque destination of Villa Treville provided a romantic backdrop of the beautiful Italian coast. The bride added to the elegance with a gorgeous dress from Oscar De La Renta. It seems to have ignited serious debate on celebrity wedding forums. She later slipped into a cream evening dress before joining friends for a colorful evening of food and merry.

The venue décor fused the natural beauty with the place settings. Tables under the lemon tree canopy complemented matching lemon-themed accents, including on the menus. The single-tier cake stole the show with topped off succulent fruits. The two lovebirds are reported to have met in Aspen, symbolically on Valentine’s Day. Whitney Wolfe founded Bumble in 2014. The app gives women control of the dating process enabling them to guide the progress and conversation.

Only the women can initiate conversations on the app. She has generated an immense buzz both in her professional capacity and on a personal level. The app has become popular quickly rising to the number four position, ranked by the user base. One of the favorite features is the swipe. Swipe left to decline and right to accept a potential match. This has not stopped the men from trooping to the app.

There is an almost equal distribution between the men and women using the app. One year later, the app boasted of over fifteen million transactions and over eighty million connections. Whitney Wolfe is unapologetic about the feminist nature of the app. She reiterates the strategy works to put the focus on the key element in the equation, the woman.

Whitney Wolfe is a successful entrepreneur and business leader. She has won numerous awards for her success in technology and marketing. Elle magazine recognized her as an influential woman in tech in 2016. Forbes also listed her in the 30 Under 30 category in 2017. Whitney Wolfe attended Southern Methodist University.

About Whitney Wolfe: moneyinc.com/whitney-wolfe-10-things-didnt-know-ceo-bumble/