Kate Hudson And Fabletics Challenging Amazon For E-Commerce Supremacy

Kate Hudson and Fabletics are taking on Amazon in the e-commerce fashion market and having great success. Since its founding in 2014, Fabletics has raked in over $250 million in revenue. One reason for the company’s success is their use of reverse showrooming. The company lets customers ‘browse’ through their inventory online and either place orders there or make purchases at their growing number of brick and mortar stores. As many as 50% of people shopping in Fabletics’ brick and mortar stores are members and another 25% become members while they are there. All the information on what shopper try on is connected to their online shopping cart. So it doesn’t matter if they buy in-store or online.


Another reason Kate Hudson and Fabletics have been able to give Amazon a run for their money is because of their effective use of online data as a major part of their retail strategy. The company knows the importance of displaying the right content online and in-store to improve the consumer’s brand journey. Fabletics uses online data to stock their stores and identify changes in consumers’ taste’s and trends. The company pays attention to their members stated preferences, real-time sales activity, store heat-mapping data and social media sentiment to improve customer satisfaction.


Fabletics’ focus on accessibility, culture and people has helped it to quickly evolve and overcome its many significant challenges. Its balance among customer experience, customer education and lifestyle has led to a 35% annual growth. Fabletics has quality products, affordable prices, creative teams, great in-house media and an authentic spokesperson. They’ve all played a role in the company’s meteoritic rise. Their effective use of data science has made them one of the most nimble, risk-positive, data-aware companies. Their use of reverse showrooming has led a great return on investment.


One way Fabletics has been able compete with the faceless megalith Amazon is with the attractive, authentic, believable Kate Hudson. Add that to Fabletics’ data-aware activity, versatile, comfortable, stylish clothing and brilliant marketing efforts and Amazon is in for some stiff competition going forward. For Kate Hudson this has been an amazing run. She came in with no business experience and was able to score a touchdown the first time she touched the ball. This doesn’t mean Kate Hudson should focus only on business and give up acting. It’s okay for her to enjoy success with both ‘Almost Famous‘ and Fabletics.

The Many Different Fabletic Products

Fabletics offers a large line of women’s workout gear. They have everything necessary to make working out easier and much more convenient. These are just some of the many different products that Fabletics has to offer.


Leggings: one of Fabletics most popular products is their leggings. Not only do they offer a large selection of leggings but they are also made from high quality material which is great for use when working out. The Fabletics leggings come in a large range of colors including blue, black, pink and many other colors. The leggings also come in a large range of patterns and styles. There is zebra, floral, cosmic and many more unique patterns. The leggings are available in capri as well as regular. They are available in a variety of different sizes and some even offer different inseam sizes. With so many colors and patterns to choose from it is easy to see why the leggings are one of the most popular products that Fabletics has to offer.


Tank Tops: another one of Fabletics most popular products is their tank tops. They are available in a large variety of colors including black, blue, red, pink and many others. Not only are the tank tops made from a lightweight stretchy material but they also help to absorb sweat better. The tank tops are available in a large variety of styles including halter top, razor back and many others.


Bras: Fabletics offers a great variety of workout bras as well. Not only are many of them seamless they’re also a very lightweight material for the most comfort while working out. They are available in many different colors as well as a variety of different sizes.


Long Sleeve Shirts: Fabletics offers a full line of long sleeve workout shirts. These are perfect for working out in those cold winter months. The long sleeve shirts are lightweight and very stretchy to offer more comfort while exercising.


These are just a few of the many different products that Fabletics has to offer. Although they are typically a subscription site users can also order individual items. There are many great reviews on Fabletics. One of the best reviews is from Krazy Coupon Lady who offers an in-depth and helpful article on how to use Fabletics as well as how well their products work. She raves about the affordable pricing as well as the convenience of ordering online.

Don Ressler And The Changing Fashion Industry

The fashion industry is now changing more than ever. It is not just a few styles and categories that are changing, it is the whole industry. Even the static areas of fashion like menswear and active wear are experiencing some major changes. One thing that could be said for the changes is that they are very exciting. This allows people to try on new trends and styles so that they can put together outfits that will not only suit their personalities, but also the personalities that they want to bring out in themselves. One thing that could be said about fashion is that it is an easy way to bring about an increase in self worth.

Don Ressler is one of the people that is influencing the fashion industry. He ha sgoals of bringing about significant changes to clothes and styles that are more elegant. People who find the right clothes will be able to experience a sense of satisfaction that is hard to achieve without such stylish clothes. Another thing about Don is that he wants people to be able to experience this type of satisfaction at all times. Don Ressler also wants everyone to be able to experience this, regardless of their size and shape.

Read more:
Don Ressler, CEO of Fabletics by Kate Hudson- Our Interview
Forbes Magazine Features the Teamwork of TechStyle Co-CEO’s

In order to influence the accelerating changes in the industry, Don Ressler has founded TechStyle with Adam Goldenberg and others. With the help of Adam, Don is able to provide some new designs to the customers that will sell well. This makes it easier for people to find clothes that they like, but to also save money. After all, this is one of the barriers that block people from buying the clothes they love. Once they realize that there are clothes that look really good and that could save them money, then they will be more interested in buying the clothes.

Don Ressler is someone who is fashion forward in thinking. He looks to the future of fashion. At the same time, he makes sure that he is aware of the present trends. Among the things he does is bridge the gap between the present and the future.

Read more about Don Ressler on Forbes