Banking Veteran Mike Baur And The Amazing Swiss Start-Up Factory

A native of Fribourg, Switzerland, businessman and entrepreneur Mike Baur was fascinated by banking and finance as a teenager. By age 20 he decided to make it his career. He began as a UBS commercial apprentice and worked his way up the ladder until he was on a large Swiss private bank’s executive board. Then after 20 years in the banking and finance industry, Baur retired and founded the Swiss Start-up Factory AG. Founded in 2014 the Zurich-based accelerator helps young entrepreneurs get the tools, connections and support they need to improve their chances for success.


Baur is in charge of Swiss Start-up Factory’s fundraising and financing rounds. His years of experience and connections in the banking industry helps. Mike Baur also acts as coach and mentor to the young entrepreneurs in the program. Swiss Startup Factory is a three month long program that provides its participants with training and assistance with accounting, marketing, business management, Information Technology, hiring and product development. Participants are also given centrally located office space in Zurich and connections to an international network of entrepreneurs and investors.


Swiss Start-Up Factory has been an unqualified success. It is ranked as Switzerland’s number one privately financed, independent ICT Startup Accelerator. Twice a year they welcome a new group of thriving digital entrepreneurs and provide them with exciting opportunities and challenges them from day one. All services are provided at no charge. Companies and entrepreneurs simply apply and if they are accepted they are given a world-class business education and all the advice, guidance, tools and resources they need to build and grow their company. The program can be customized to meet the needs of each participating company.


The mission of Swiss Start-up Factory is to give young, talented, dedicated Swiss entrepreneurs a top-quality professional execution platform. One that guides them through well-planned and designed business-driven processes and helps them reach a series of very ambitious milestones. Baur spends a great deal of time with the young entrepreneurs providing them with mentorship and financial support.


Baur, who graduated from the University of Bern and the University of Rochester New York with an executive MBA and an MBA respectively, started Swiss Start-up Factory with his friends Max Meister and Oliver Walzer. Using their vision, experience and connections they have been able to create a path to success for the young Swiss entrepreneurs that will determine the country’s economic future.