Lori Senecal serves as the CEO of Crispin Porter + Bogusky (CP+B) where she oversees global expansion, coordination of international offices, and global development of the company. Under her leadership, CP+B has enjoyed exceptional performance that is characterized by innovation and consistency across all international offices. These efforts haven’t gone unnoticed as the company was listed among the Creativity Innovators of the Year in 2017. Among other accolades, Lori landed a coveted spot in the Agency Executives to Watch in 2016 and a spot on the Most Creative People in Business in 2017.
Lori has a Bachelor of Commerce from McGill University. She has enjoyed a flourishing career working for different companies like McCann Erickson and McCann Worldgroup. Before joining Crispin Porter + Bogusky, Lori served as the Global Chairman and Chief Executive of Kirshenbaum Bond & Partners (KBS), where she led the strategic growth of the company. During her tenure, KBS transformed from a local agency to an impressive global footprint and was touted by Adweek among Standout Agencies. Going by this, Lori has a proven track record of growing businesses from near obscurity to the top of the food chain. For more details visit Bloomberg.
Besides her breadth of knowledge and marketing acumen, this Montreal native is famously known for her hearty personality that touches everyone she interacts with. Lori is ardent at exploring innovative technologies that solve business problems and devising pioneering advertising methods. Lori’s strong work ethic and unwavering ability to focus on a challenge have earned her respect and credibility within the industry and beyond. Her success stories include creating triumphant ad campaigns for Xbox, Victoria Secret Pink, Coca-Cola, HomeGoods, and BMW. You can visit mediapost.com
Lori Senecal credits her tenure coaching gymnastics in high school for her deep interest in advertising. As a coach, she was required to communicate without judgment and guide the team to success. Coaching instilled a sense of discipline and leadership skills that have become instrumental in her advertising career. More so, Lori’s success hails from knowing her strengths and remaining positive even when everything seems like an uphill battle. Ultimately, Lori Senecal has a great career ahead of her and CP + B is lucky to have her at the helm.
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