Lori Senecal, CP+B’s Success Facilitator

Lori Senecal is currently the global CEO of CP+B. She has held this position since 2015. Her main roles as the CEO include management of the coordination of CP+B’s ten international offices, overseeing the company’s growth and expansion as well as ensuring the firm’s continued development.

Before joining CP+B, Lori was employed by KBS as the global chairperson and CEO. Under her stewardship at KBS, she raised the employee population from 250 to 900 individuals worldwide. Because of this, it was named one of the best working places in NYC by Crain’s. Furthermore, it was included in the AdAges’ list of agencies that stand out.

Lori Senecal also worked at McCann Erickson in the position of president of the flagship in New York. Before that, she was the chief innovation officer for another organization called McCann World group. Her tremendous contribution in her various workplaces has earned her various awards in the corporate world. Some of these awards include the AWNY Game Changers Awards as well as a Quantum Leap award for innovation and leadership. Lori was also named among the women to watch by AdAges ‘in 2014.

Under her able leadership, CP+B has transformed into an n inventive, collaborative and aggressive modern global firm which champions the local market, as a result, improving the culture of the agency. All this has fueled the growth of CP+B leading to its recognition by Advertising Age among the innovators of creativity. The company has also obtained other notable awards including Titanium Grand Prix; highest award given for ideas which improve business performance, American Airlines and PayPal and Hershey accounts.

Lori attributes her success to teamwork. She states that she holds meetings occasionally with her leadership team to come up with new initiatives which will improve the firm’s performance. She also states that her leadership style is inclusive. Clients’ views concerning the companies are taken into consideration. These, among other things, play an important role in helping her strategize, come up with new innovative ways and build solutions for current problems facing the company. Generating ideas and developing them into concepts makes it possible to realize a brand and ensure the company stays at the top. You can follow her on Twitter

See more: http://www.adweek.com/tag/Lori-Senecal/

Jose Henrique Borghi’s Love for Results Builds Mullen Rowe Brasil’s Reputation

José Henrique Borghi is the CEO and founder of the Ad Agency Mullen Lowe. The company has grown from a Brazilian based unit to a global name merging with other branding global leaders. Mullen Lowe was rebranded to Mullen Lowe Brazil with plans to expand even further. José Henrique Borghi in a recent interview reiterated how he got to where he is and how he ensures that he is productive all through the day. He got his break when Sazon gave him a deal to do an advertising campaign, and it has been all bliss from then. He has managed to work with the other main companies including Fiat and Parmalat. He derives his joy from being able to work in total freedom.

He explains in jest how he did not like having to put on linen pants and a shirt coupled with a throat choking tie. Being able to be his boss in a sports-loving town allows him to wear sports gear and enjoy sports alongside work. This is what has built his capacity to give more both socially, mentally and physically. He always has time for family and states that no one should have an excuse when it comes to being with family. Advertising is all about being versatile and having the mind capacity to come up with ideas while appreciating what your people have. He has grown his company to 300 workers in a competitive field that seems to be getting more recognition even from brands across the world.

His competency and tenacity could be attributed to the fact that he is a sportsman., Advertising is result oriented which is his forte. Other than that, he lives a simple life in San Paolo and spends most of his time in t-shirt and jeans doing what he loves most.

Wen By Chaz Works Well

Many women want their hair to look nice. They want to look their best when they are out and about for business or personal reasons. Since they need to take care of their hair, they need the right products to this with. Many products do not work, and they can get very costly. In many cases, they try out products just to find out that they don’t work. Wen by Chaz works, and you will love it.

Wen by Chaz – The Product

When a woman purchases Wen by Chaz, she receives instructions on how to use it correctly. Once she follows the instructions, her hair will take on a new life to it. It will look fuller and have more bounce to it. That is because Wen by Chaz is good for the hair, and it works.

Is Wen by Chaz Pricey?

No, it is reasonably priced (see: https://www.amazon.com/WEN-Sweet-Almond-Cleansing-Conditioner/dp/B0048O2R1E). Keep in mind that you only need the one product. You no longer need to spend a fortune taking care of your hair because Wen by Chaz shampoos and conditions all at one time. This saves you money and time. Wen by Chaz makes an excellent gift for any woman that you know, so get it for her on her birthday or a holiday. She will thank you for it.

Now you don’t have to spend hours and money on your hair because you will have Wen by Chaz. Wen by Chaz was specifically designed to give woman more freedom with their hair care. You can go out at any time of the day or night, for work or for fun, and know that your is looking great all of the time by using Wen by Chaz. Check out the product infomercials on QVC and product testimonials on YouTube.


When to Use Wen!

Wen by Chaz Dean [visit, http://www.wen.com/chaz-dean.html] is a popular hair care line. Many are familiar with its unique and captivating infomercials. It also has an enormous social media presence, attractive numerous followers through sites such as Instagram, Twitter, YouTube, Facebook, and Reddit.
Just recently in February of this year, an interestingly attractive online article piece was written about this particular brand and hair product name. It was produced by Bustle.com and may be found here: (http://www.bustle.com/articles/136320-i-used-cleansing-cleansing-conditioner-on-my-fine-hair-heres-what-happened). I highly encourage all males and females who are interested in this wonderful topic and trend….to go online and read the full article piece for yourself. It truly is unique, well pieced, and fascinating….all in all, you really have nothing to lose!

I quote Ma. McClure: “If you haven’t heard of the WEN cleansing conditioners, these products are essentially an all-in-one shampoo, conditioner, and styling treatment. The Amazon sold brand boasts that these products can work well for any hair type depending on which formulation you try.” (pg. 1)

In essence, the article summarized a week long trial testing of this unique brand—-which Ms. McClure herself used on her own hair. The results truly were astonishing, and she recorded a day by day summary and notes/reference/experience guide in the article…..which also included some impressive before and after photos in regards to the product—for any skeptics to see for themselves and believe! It truly does work, and if used properly, can make great and lasting changes and reparations, as well as needed smoothing and overall guidance to any hair style in need of a touch or two.


White Shark Media and Detailed AdWords Assessments

White Shark Media is a renowned digital marketing firm. The company is popular with clients all over the planet. The firm has overseen almost $36 million in advertising costs throughout the course of the past 12 months. White Shark Media has submitted 300,000 plus emails and 35,000 plus assessments as well.

Businesses that are searching for companies that can help their sites achieve greater amounts of targeted traffic can depend on White Shark Media. White Shark Media accomplishes this with the assistance of AdWords.

People who want complimentary AdWords assessments can turn to White Shark Media. If an individual wants a complimentary AdWords assessment, all he has to do is contact the company.

A knowledgeable expert from the staff will then discuss use of AdWords and how it can be effective at gaining higher numbers of website traffic every day. Certified AdWords experts conduct all assessments, period. They employ join.me to conduct these in-depth assessments.

White Shark Media doesn’t only offer AdWord management services to clients. The prominent firm also specializes in search engine optimization (SEO) and search engine marketing assistance.

These things can both be extremely useful to businesses that are serious about strengthening their search engine rankings in a big way. If a business wants to show up rapidly in search results for Google, for example, these services can be highly effective.

White Shark Media is like all companies in that it occasionally has to respond to different customer concerns. Customers that are looking for strengthened communication from White Shark Media can reap the benefits of monthly status calls via “GoToMeeting.”

White Shark Media also works hard to enhance communications by offering telephone systems that are equipped with the convenience of direct extensions.

Some customers need help with their advertising campaigns as well. The White Shark Media team helps give customers added confidence in their campaigns by giving them the guidance of seasoned supervisors.

These supervisors can give customers invaluable tips and suggestions, for example. They can take care of all matters that involve the management of campaigns, too.

The team members who work for White Shark Media make a point to listen carefully to all customer needs.

Read more: