Thriving in the Ad Industry with Lori Senecal

Lori Senecal serves as the CEO of Crispin Porter + Bogusky (CP+B) where she oversees global expansion, coordination of international offices, and global development of the company. Under her leadership, CP+B has enjoyed exceptional performance that is characterized by innovation and consistency across all international offices. These efforts haven’t gone unnoticed as the company was listed among the Creativity Innovators of the Year in 2017. Among other accolades, Lori landed a coveted spot in the Agency Executives to Watch in 2016 and a spot on the Most Creative People in Business in 2017.




Lori has a Bachelor of Commerce from McGill University. She has enjoyed a flourishing career working for different companies like McCann Erickson and McCann Worldgroup. Before joining Crispin Porter + Bogusky, Lori served as the Global Chairman and Chief Executive of Kirshenbaum Bond & Partners (KBS), where she led the strategic growth of the company. During her tenure, KBS transformed from a local agency to an impressive global footprint and was touted by Adweek among Standout Agencies. Going by this, Lori has a proven track record of growing businesses from near obscurity to the top of the food chain. For more details visit Bloomberg.




Besides her breadth of knowledge and marketing acumen, this Montreal native is famously known for her hearty personality that touches everyone she interacts with. Lori is ardent at exploring innovative technologies that solve business problems and devising pioneering advertising methods. Lori’s strong work ethic and unwavering ability to focus on a challenge have earned her respect and credibility within the industry and beyond. Her success stories include creating triumphant ad campaigns for Xbox, Victoria Secret Pink, Coca-Cola, HomeGoods, and BMW. You can visit





Lori Senecal credits her tenure coaching gymnastics in high school for her deep interest in advertising. As a coach, she was required to communicate without judgment and guide the team to success. Coaching instilled a sense of discipline and leadership skills that have become instrumental in her advertising career. More so, Lori’s success hails from knowing her strengths and remaining positive even when everything seems like an uphill battle. Ultimately, Lori Senecal has a great career ahead of her and CP + B is lucky to have her at the helm.


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How To Make Money For a Business Other Than Referrals According to Lori Senecal

One of the most common ways that business owners make money for their businesses is through referrals. This is one of the ways that Lori Senecal has made money for her clients. However, she has thought about other effective ways to make money for her clients. After all, she is someone who is very passionate about the work she does for her clients. She wants to make sure that she is serving them in the way that makes them happy as well as the way that they need to be served. This is one of the ways that she has built good business relationships. Visit Bloomberg to know more.

One thing that she does that makes her stand out to her clients is to make sure that she knows everything about a business before it becomes her client. This makes a lot of sense because an advertiser is not going to be able to serve a client that she does not know anything about. As a matter of fact, the advertisements that would be developed are likely to misrepresent the client. One thing that the clients do not want is to be misrepresented. This can cause a lot of problem for the customers of the client. Check out to know more.

Lori Senecal makes sure that her advertisements are very close in representation of her clients. One of the reasons behind this is that she wants to make sure that the clients and their clients are getting an accurate representation of the business. One thing that customers do not want from a retail company or any company is any surprise. They do not want to feel that they were conned or scammed. The right type of advertising will prevent this from happening. This will also strengthen the relationship businesses have with their customers and even increase the chances of further interaction. Follow their Twitter page.

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Lori Senecal, CP+B’s Success Facilitator

Lori Senecal is currently the global CEO of CP+B. She has held this position since 2015. Her main roles as the CEO include management of the coordination of CP+B’s ten international offices, overseeing the company’s growth and expansion as well as ensuring the firm’s continued development.

Before joining CP+B, Lori was employed by KBS as the global chairperson and CEO. Under her stewardship at KBS, she raised the employee population from 250 to 900 individuals worldwide. Because of this, it was named one of the best working places in NYC by Crain’s. Furthermore, it was included in the AdAges’ list of agencies that stand out.

Lori Senecal also worked at McCann Erickson in the position of president of the flagship in New York. Before that, she was the chief innovation officer for another organization called McCann World group. Her tremendous contribution in her various workplaces has earned her various awards in the corporate world. Some of these awards include the AWNY Game Changers Awards as well as a Quantum Leap award for innovation and leadership. Lori was also named among the women to watch by AdAges ‘in 2014.

Under her able leadership, CP+B has transformed into an n inventive, collaborative and aggressive modern global firm which champions the local market, as a result, improving the culture of the agency. All this has fueled the growth of CP+B leading to its recognition by Advertising Age among the innovators of creativity. The company has also obtained other notable awards including Titanium Grand Prix; highest award given for ideas which improve business performance, American Airlines and PayPal and Hershey accounts.

Lori attributes her success to teamwork. She states that she holds meetings occasionally with her leadership team to come up with new initiatives which will improve the firm’s performance. She also states that her leadership style is inclusive. Clients’ views concerning the companies are taken into consideration. These, among other things, play an important role in helping her strategize, come up with new innovative ways and build solutions for current problems facing the company. Generating ideas and developing them into concepts makes it possible to realize a brand and ensure the company stays at the top. You can follow her on Twitter

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Jose Henrique Borghi’s Love for Results Builds Mullen Rowe Brasil’s Reputation

José Henrique Borghi is the CEO and founder of the Ad Agency Mullen Lowe. The company has grown from a Brazilian based unit to a global name merging with other branding global leaders. Mullen Lowe was rebranded to Mullen Lowe Brazil with plans to expand even further. José Henrique Borghi in a recent interview reiterated how he got to where he is and how he ensures that he is productive all through the day. He got his break when Sazon gave him a deal to do an advertising campaign, and it has been all bliss from then. He has managed to work with the other main companies including Fiat and Parmalat. He derives his joy from being able to work in total freedom.

He explains in jest how he did not like having to put on linen pants and a shirt coupled with a throat choking tie. Being able to be his boss in a sports-loving town allows him to wear sports gear and enjoy sports alongside work. This is what has built his capacity to give more both socially, mentally and physically. He always has time for family and states that no one should have an excuse when it comes to being with family. Advertising is all about being versatile and having the mind capacity to come up with ideas while appreciating what your people have. He has grown his company to 300 workers in a competitive field that seems to be getting more recognition even from brands across the world.

His competency and tenacity could be attributed to the fact that he is a sportsman., Advertising is result oriented which is his forte. Other than that, he lives a simple life in San Paolo and spends most of his time in t-shirt and jeans doing what he loves most.

Wen By Chaz Works Well

Many women want their hair to look nice. They want to look their best when they are out and about for business or personal reasons. Since they need to take care of their hair, they need the right products to this with. Many products do not work, and they can get very costly. In many cases, they try out products just to find out that they don’t work. Wen by Chaz works, and you will love it.

Wen by Chaz – The Product

When a woman purchases Wen by Chaz, she receives instructions on how to use it correctly. Once she follows the instructions, her hair will take on a new life to it. It will look fuller and have more bounce to it. That is because Wen by Chaz is good for the hair, and it works.

Is Wen by Chaz Pricey?

No, it is reasonably priced (see: Keep in mind that you only need the one product. You no longer need to spend a fortune taking care of your hair because Wen by Chaz shampoos and conditions all at one time. This saves you money and time. Wen by Chaz makes an excellent gift for any woman that you know, so get it for her on her birthday or a holiday. She will thank you for it.

Now you don’t have to spend hours and money on your hair because you will have Wen by Chaz. Wen by Chaz was specifically designed to give woman more freedom with their hair care. You can go out at any time of the day or night, for work or for fun, and know that your is looking great all of the time by using Wen by Chaz. Check out the product infomercials on QVC and product testimonials on YouTube.


When to Use Wen!

Wen by Chaz Dean [visit,] is a popular hair care line. Many are familiar with its unique and captivating infomercials. It also has an enormous social media presence, attractive numerous followers through sites such as Instagram, Twitter, YouTube, Facebook, and Reddit.
Just recently in February of this year, an interestingly attractive online article piece was written about this particular brand and hair product name. It was produced by and may be found here: ( I highly encourage all males and females who are interested in this wonderful topic and trend….to go online and read the full article piece for yourself. It truly is unique, well pieced, and fascinating….all in all, you really have nothing to lose!

I quote Ma. McClure: “If you haven’t heard of the WEN cleansing conditioners, these products are essentially an all-in-one shampoo, conditioner, and styling treatment. The Amazon sold brand boasts that these products can work well for any hair type depending on which formulation you try.” (pg. 1)

In essence, the article summarized a week long trial testing of this unique brand—-which Ms. McClure herself used on her own hair. The results truly were astonishing, and she recorded a day by day summary and notes/reference/experience guide in the article…..which also included some impressive before and after photos in regards to the product—for any skeptics to see for themselves and believe! It truly does work, and if used properly, can make great and lasting changes and reparations, as well as needed smoothing and overall guidance to any hair style in need of a touch or two.


White Shark Media and Detailed AdWords Assessments

White Shark Media is a renowned digital marketing firm. The company is popular with clients all over the planet. The firm has overseen almost $36 million in advertising costs throughout the course of the past 12 months. White Shark Media has submitted 300,000 plus emails and 35,000 plus assessments as well.

Businesses that are searching for companies that can help their sites achieve greater amounts of targeted traffic can depend on White Shark Media. White Shark Media accomplishes this with the assistance of AdWords.

People who want complimentary AdWords assessments can turn to White Shark Media. If an individual wants a complimentary AdWords assessment, all he has to do is contact the company.

A knowledgeable expert from the staff will then discuss use of AdWords and how it can be effective at gaining higher numbers of website traffic every day. Certified AdWords experts conduct all assessments, period. They employ to conduct these in-depth assessments.

White Shark Media doesn’t only offer AdWord management services to clients. The prominent firm also specializes in search engine optimization (SEO) and search engine marketing assistance.

These things can both be extremely useful to businesses that are serious about strengthening their search engine rankings in a big way. If a business wants to show up rapidly in search results for Google, for example, these services can be highly effective.

White Shark Media is like all companies in that it occasionally has to respond to different customer concerns. Customers that are looking for strengthened communication from White Shark Media can reap the benefits of monthly status calls via “GoToMeeting.”

White Shark Media also works hard to enhance communications by offering telephone systems that are equipped with the convenience of direct extensions.

Some customers need help with their advertising campaigns as well. The White Shark Media team helps give customers added confidence in their campaigns by giving them the guidance of seasoned supervisors.

These supervisors can give customers invaluable tips and suggestions, for example. They can take care of all matters that involve the management of campaigns, too.

The team members who work for White Shark Media make a point to listen carefully to all customer needs.

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